THE ADAM SCHWARTZ EXP REALTY TEAMS' ULTIMATE HOME SELLERS GUIDE

From the desk of Adam Schwartz,

First, I would like to thank your for the opportunity to market and sell your home. Selling a home in today’s market can be tricky, and my team fully understands that. While the market can be challenging, hundreds of homes are sold in Shasta and Tehama Counties each week.

What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. This guide was created to help inform and empower you to make the right decision when selecting the best agent to market and sell your home.

Our clients come first! With a proven track record, the right skill set, and years of experience, you can count on us to sell your home at the highest price. We will be there along side you every step of the way and making sure nothing is overlooked ensuring a successful transaction. Your serious about selling your home and we are serious about getting the job done!

       ~Adam Schwartz



Meet Your Real Estate Agent

Adam has lived and invested in the local Redding community for over 20 years. Building relationships and serving clients in all areas of life. He is dedication to the industry and knowledge of the National, State, and Local markets. As an Ambassador for the Redding Chamber of Commerce, Adam commits his time and resource to our community by volunteering with many organizations in an effort to build a healthier stronger community! Adam is a family man and works extremely hard to make sure his 2 children have a better, and much happier life than he had. He is devoted to God and strives to serve and give back as much as he can in his local community. His mission is to help families achieve financial freedom through real estate.

 WHAT YOU CAN EXPECT FROM OUR REAL ESTATE TEAM

Sell your home by leveraging high- quality marketing and expert negotiation skills

Earning your trust is our top priority through communication that’s honest, clear and an open dialogue between both parties.



You will be so amazed with the service we’ve provided, you will want to send us your friends and family, so they can experience the same level of outstanding service. 

THE HOME SELLING PROCESS

Taking You From Listed to Sold

Pre-listing Preparation:

• Discuss any potential repairs, upgrades or staging to be completed before listing your home.
• Establish an asking price based on the current market and comparable property listings.
• Schedule a tour of your home with your agent. Prepare your home to be photographed and put on the market.

7 EASY CURB APPEAL TIPS To Make Buyers Fall in Love

1. FRESH COAT OF PAINT ON THE FRONT DOOR Make a great first impression of your home with a freshly painted front door. Evaluate the condition of your home's exterior paint as well as the front steps, patio and railings. A fresh coat of paint can make all the difference!
2. ADD FLOWERS TO THE FRONT PORCH Sometimes the simplest things can make the biggest difference. New planters on the front porch filled with beautiful, vibrant flowers will make your home appear more inviting, warm and welcoming.
3. UPDATE EXTERIOR LIGHT FIXTURES Replace faded, builder grade exterior lighting with new, up to date fixtures. Shiny new fixtures will brighten up your home at night, and look clean and polished during the day. Evaluate the front door handle and lockset as well.
4. PRESSURE WASH THE DRIVEWAY While a dirty, oil stained driveway gives the impression of a home that may need some work, a pressure washed driveway and walkway presents a clean, well maintained home.
5. KEEP THE LAWN & GARDEN TIDY An abandoned looking yard makes buyers think the home might be neglected, but a freshly cut lawn and well manicured gardens shows a well cared for home. Be ready for showings by staying on top of lawn mowing.
6. ADD OR REPLACE HOUSE NUMBERS Clear, crisp numbers that can be seen from the street make your home easier to find as well as giving the overall appearance a little boost. You may also want to evaluate the condition of your mailbox.
7. ADD A WELCOME MAT Add a brand new welcome mat to greet buyers as they walk through the front door. Even the smallest details like these can make a home feel more inviting.

TOP 5 WAYS

to Prep Your Home to Sell Fast

1) START WITH THE RIGHT PRICE

Homes that are priced strategically from the beginning are much more likely to sell faster than those that are priced too high for the market. Comparing similar homes in your area that have sold and that are currently for sale will help determine a fair market price to list your home.

2) DEPERSONALIZE & MINIMALIZE

To make your home feel more spacious, try to minimize as much of your belongings as possible. No clutter around the house lets buyers see your house and not your things. They need to be able to picture your home as their own, so put away the family photographs. Evaluate what you can potentially live without for the next several months and start packing. It all needs to be packed anyway, so you might as well get a head start!

3) CLEAN, CLEAN & THEN CLEAN SOME MORE

Everyone loves a clean home, so clean yours like you've never cleaned before! Show your home at its best with a spotless kitchen, super clean bathrooms, and shiny floors. You don't have to live like a clean freak forever, but buyers are sure to appreciate your efforts!

4) PROFESSIONAL PRE-INSPECTION

Professional Pre-Inspection - An inspection can uncover potential problems prior to putting your home on the market. Resolving these problems prior to a sale can save you up to 40% in repair costs, and a few grey hairs.

5) BE READY & WILLING TO SHOW

Showing your home is an important part of the selling process, and being accommodating to showing requests will increase the likelihood of finding a buyer. Keep you home as "show ready" as possible at all times so that you can quickly tidy up on short notice and leave your home (taking your pets with you) before the potential buyers arrive.

PHOTOS & SHOWINGS PREP Get Ready to Sell - Checklist

Having your home photographed is an important first step in getting ready to sell. Photos are buyers first impression of your home, and they need to be able to envision it as their own. This checklist gives you recommendations to get your home photo ready, as well as preparing it to be shown to future buyers

OUR MARKETING STRATEGY For Maximum Exposure

 When we list your home, your listing will receive maximum exposure using our extensive marketing techniques.

Email Marketing

Your home will be featured in our email newsletter as well as sent out to our active buyers list of clients who are currently looking for homes.

Network Marketing

Your listing will be shared with our extensive network of real estate agents to increase your home's visibility.

Social Media Marketing

We use a variety of social media networks like Instagram, Facebook and Google to get the word out about your listing, and Open house. Open House Usually scheduled the first weekend your property is listed, and marketed on MLS, and all social media outlets.

Professional Photography

Over 90% of buyers start their search online. These photos are your first impression.

PRICING YOUR HOME TO SELL - Our Pricing Strategy

Pricing strategy plays a key role in the home selling process, and can mean the difference between selling right away or sitting on the market for months. 

It's important to understand that the amount you want for your home may not be a realistic price for the market, and the amount of money you have spent on it does not determine the market value.

LISTING YOUR HOME - Putting Your Home on the Market

 Coming Soon

Generates an early buzz and interest in the property, potentially helping to create higher demand and better offers before it officially hits the market.

MLS

MLS Listing Your home will be put on the MLS where it can be seen by other real estate agents who are searching for homes for their buyers. Your listing will also be posted on websites like Zillow and Realtor.com where potential buyers will be able to find your home.

 Signage

A For Sale sign will be placed out in front of your home, as well as Open House signs before an open house takes place.

Lock Box & Showings 

A lock box will be put on your door once your home is on the market. It's best for sellers not to be present at the time of showings, and a lock box allows agents who schedule showings to access your home with interested buyers.

Open House

An open house will be strategically scheduled to attract attention to your home. Open houses are a great way to generate interest and get more potential buyers to see your home.

OFFERS & NEGOTIATIONS - Factors to Consider 

Accepting the highest price offer seems like a logical choice, but there are many factors to consider when reviewing an offer. Knowing your options lets you come up with a plan that works best for you.

CASH OFFER

Some sellers accept a lower priced cash offer over a higher priced loan offer because there are typically less issues that come up, like for example a loan falling through. Consider your timeline and finances to evaluate if it is worth accepting a lower offer for a faster closing and often a much simpler process.

CLOSING DATE

Some buyers may be looking to move in as soon as possible, while others may need more time in order to sell their own house. You may be able to select an offer based on a timeframe that works best for you, or you might have to be more flexible in order to close the deal.

CLOSING COSTS

Closing costs fall under the buyer's list of expenses, but buyers may ask the seller to pay for a portion, or all of this expense, as part of the sale negotiation.

CONTINGENCY CLAUSES

A contingency clause is a qualifying factor that has to be met in order for the buyer to move forward with the sale. Contingency clauses often include details of financing, inspections and home sales, and the terms can be negotiated between the parties. The contingency allows the buyer to back out of the contract without penalty if the terms are not met.

UNDER CONTRACT - Steps Before Closing

Once you and the buyer have agreed on terms, a sales agreement is signed and your home is officially under contract.

 Inspection

If the buyer is applying for a loan, the bank will request an appraisal to confirm that the home is worth the loan amount. The appraisal takes into account factors such as similar property values, the home's age, location, size and condition to determine the current value of the property. Property inspections are done to make sure that the home is in the condition for which it appears. If the property inspector finds any issues, the buyer can decide if they want to back out of the contract or renegotiate the terms of the sale.

 Possible Repair Requests

After an inspection, buyers may have repairs they would like completed before purchasing your home. Typically there is room for negotiation, but some of these items can be deal breakers. It is necessary for both parties to come to an agreement on what will be repaired and what will not, and if there will be a price deduction in order to accommodate for the repairs.

 Appraisal

If the buyer is applying for a loan, the bank will request an appraisal to confirm that the home is worth the loan amount. The appraisal takes into account factors such as similar property values, the home's age, location, size and condition to determine the current value of the property.

 Final Walk Through

Before a buyer signs the closing paperwork, they will come to the home to do a final walk through. This last step is to verify that no damage has been done to the property since the inspection, that any agreed upon repairs have been completed, and that nothing from the purchase agreement has been removed from the home.

CLEARED TO CLOSE - Congratulations, You've Made it to Closing!

 Closing is the final step in the selling process. On the day of closing, both parties sign documents, funds are dispersed, and property ownership is formally transferred to the buyer.

CLOSING EXPENSES FOR SELLERS CAN INCLUDE:

Items to Bring to Closing:

•  Government Issued Photo ID
• House Keys
• Garage Openers
• Mailbox Keys